About Us
We are the most far-reaching information platform in the Dominican Republic and the Caribbean.
De Último Minuto is a multimedia platform where, more than just getting information, you experience a whole new world.
Our History
De Último Minuto Media is a multiplatform news outlet offering digital and television content. It is the fastest-growing news outlet in terms of audience and engagement in the history of communication in the Dominican Republic and the entire Caribbean.
The platform was launched on June 23, 2021, as a digital newspaper with a presence on websites, Instagram, Facebook, TikTok, Twitter, YouTube, Spotify, and Apple Music.
Our social media debut saw us gain over 20,000 followers on our first day, surpassing 800,000 followers and more than eight million monthly interactions in just two years.
The Board of Directors is chaired by Santiago Matías (Alofoke), the founder of this project.
De Último Minuto is directed by journalist, documentary filmmaker, digital marketing expert, and graduate in Diplomacy and International Services, Héctor Romero, who is also its co-founder and has been responsible for assembling the editorial and multimedia team.
To date, the news portal offers its followers and visitors written content, videos, and audio.
In August 2022, it launched De Último Minuto TV, a division for television programs, radio, and podcasts, including: “Noticias De Último Minuto” (Last Minute News), “A la Clara con Ramón Tolentino” (Straight Talk with Ramón Tolentino), “Más De Un Minuto” (More Than a Minute), “Una Copa con Giselle” (A Drink with Giselle), “Politikal” (Political), among others, broadcasting on television channels 56 of Wind Telecom, Telecable Central, Telecable Puerto Plata, Cablevisión, Color Cable, Bloom Telecom, and others.
In April 2024, De Último Minuto, as a digital-native newspaper, took a step toward traditional media, launching its monthly print version, featuring investigative articles and data-driven reports.
In August 2024, De Último Minuto signed an alliance with the television channel El Seis for the broadcast and production, via open signal, of Noticias De Último Minuto and various journalistic content.
Mission
To inform, guide, educate and entertain in an independent and professional manner, with opportunities for the entire population.
Vision
To be the leading and most influential media outlet in the country and the region.
Values
– Excellence – Respect – Honesty – Objectivity – Impartiality – Punctuality – Learning Orientation
Management Team
Héctor Romero
General Manager
Anny Ramos
Administrator
Ninoska Tapia
Commercial Manager
